I was wandering around some of the shopping malls here in Singapore last night and noticed that a couple of the stores were actually stocking a range of Windows Mobile devices (a bit of a surprise coming from Australia where trying to find a WM device in stores is almost impossible). Further more in one store I noticed these cute little booklets that are clearly aimed at attracting consumers to purchasing Windows Mobile devices.
This is interesting from two points:
-Firstly, if the Microsoft team here in Singapore has these booklets (and they are clearly not specific to just Singapore) what about Australia. Why do we not see these in stores?
-Secondly, and perhaps more of a concern, is why does Windows Mobile need these booklets? Surely if the devices were “sexy” enough then we wouldn’t need supporting booklets that tout the benefits of the platform?